Marketing Strategy Consultation project | Catchafire

What I can do to help you

Helping groups or non-profits develop plans to market themselves to their recipients as well as the broader community

Relevant skills & experience

• Digital advertising
• Digital marketing
• Executive leadership
• Graphic design
• Marketing
• Photography & video
• Project management
• Public relations
• Search engine marketing
• Social media
• Sound editing
• Training
• Web design
• Web development

Prep: Information Sharing & Goal Setting

• Volunteer Manager outlines any current marketing activities and strategies
• Volunteer Manager shares any existing marketing materials
• Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
• Professional and Volunteer Manager outline next steps and timeline for the project

Milestone 1: Strategy Sessions

• Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
• [Suggested Session] On-boarding session to discuss goals, themes and core messaging
• [Suggested Session] Identifying target audience and messaging
• [Suggested Session] Prioritizing marketing channels and executional starting points

Milestone 2: Next Steps

• Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration

Causes I'm passionate about

• Civil rights
• Community & economic development
• Diversity & inclusion
• Employment services
• Environment
• Science & technology
• Youth development