Website Content Audit project | Catchafire

What I can do to help you

There are three stages in marketing and the sales cycle:

• The Awareness Stage
• The Consideration Stage
• The Decision Stage

All these are important touchpoints you need to address in your content strategy.

Not everyone is your sales audience (target audience), and not everyone who shows interest is ready to buy from you.

That’s why these stages are crucial—because you need to create content that addresses each stage of their sales journey.

This and more is what I’ll help you achieve in this project.

Let’s talk!

Relevant skills & experience

• Branding
• Digital advertising
• Digital marketing
• Marketing
• Social media
• Strategy consulting
• Web design
• Writing

Prep: Distribution of Prep Materials

• Volunteer Manager shares website's organization and user goals
• If available, Volunteer Manager shares relevant site performance and traffic data
• Professional and Volunteer Manager outlines next steps and agree on a timeline for the project
• Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success

Milestone 1: Initial Review & Feedback

• Professional creates an inventory of website content
• Professional shares feedback on content clarity based on website communication and user experience goals
• Volunteer Manager reviews draft and provides feedback to the Professional

Milestone 2: Final Content Audit

• Professional provides final report for the Organization outlining recommendations for website content improvement

Causes I'm passionate about

• Animals
• Arts & culture
• Community & economic development
• Health & nutrition
• Human services
• Religion & spirituality

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