Catchafire | Rue M
Biography
Outdoor Afro was organized in 2009 through social media in response to the need for more African Americans to reconnect with nature to inspire personal, community, and ecological transformation. Through blogs, images, events, collaborations, and traditional media, Outdoor Afro has grown to become a respected leader in the field of diversity in the outdoors.
Rue Mapp, Founder and CEO, received her BA from the University of California, Berkeley where she was most inspired by her studies of the artistic representation of the American forest. She is a successful entrepreneur, founding in 2003 It’s Your Move, Games and Hobbies, that remains a going concern in Oakland, CA; served as Program Officer for the Foundation for Youth Investment overseeing its grantmaking program, and is the mother of three active school-age children, who strongly influence the content and motivation for her work.